KICKSTART:

ENTERPRISE MOBILE ROADMAP

Build a spot-on mobile app strategy.

Your mobile roadmap starts here. Quickstart your Kickstart.


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The Enterprise Mobile Roadmap Kickstart takes you from ideation to action-plan in as little as one week. Working together with our strategists, we’ll flesh out and prioritize innovation app ideas based on growth opportunities such as revenue creation, profitability and brand enhancements. Then we juxtapose the perceived value against potential restraints like technology infrastructure, risks and cost. The result is a Mobile App Roadmap fine-tuned for maximum business benefit and end-user adoption.

OUR APPROACH

Enterprise Mobile Roadmap
1

Innovation Strategy

We establish a solid foundation by confirming our approach and goals, aligning expectations with business value and drivers, and defining the metrics for success.

2

Ideation

Brainstorming app ideas through process visualization, storytelling and role-play brings to light innovations beyond simple extensions of existing desktop applications. Exploring use-cases that support key drivers and leverage mobile capabilities helps us create truly unique user experiences.

3

Concept Generation

Our best collaborative ideas are further refined through visual mockups and storyboards.

4

Convergence

We prioritize scenarios and app concepts based on projected ROI and technology constraints to separate real business and customer value from minutia.

5

Roadmap and Planning

You’ll take away a realistic and tactical roadmap and timeline that provides business and IT with an action plan to make possible the realization of your mobile app strategy.

Not one size fits all!

Every step of this methodology has been carefully crafted and includes a well-defined set of exercises. We take into account our client’s unique needs and tailor this methodology to best accommodate each specific engagement.

WHAT YOU’LL GET

Each Kickstart session concludes with a final personalized
presentation that packages up:

INNOVATION HEAT MAP

Large companies often feel overwhelmed by the sheer number of mobile app possibilities and have trouble just knowing where to start. An Innovation Heat Map, coupled with our ideation sessions, helps you build a realistic, actionable plan by organizing and prioritizing each idea to best determine which toe to dip-in first.

PRIORITIZED MOBILE SCENARIOS

Through facilitated sessions across a wide range of business teams, Propelics captures all mobile app ideas in a Scenario Matrix that helps establish viability and prioritizes functionality based on business value, organization readiness and technical complexity.

PRIORITIZED MOBILE APP PORTFOLIO

The Mobile App Portfolio captures the most-optimal scenarios from our ideation session and catalogs them into app ideas, prioritizing app concepts and individually ranking each app idea by utilizing projected ROI and technology constraints to distinguish real business and customer value from hype.

SHORT AND LONG-TERM RECOMMENDATIONS

The Executive Readout highlights key findings and objectives, recaps our approach and deliverables, reviews ideation-session findings, provides a roadmap overview and makes recommendations for future-state and next steps.

You have truly improved the quality of life for our Field Leadership team.
You have provided them with a tool that makes their job easier, improves communication, and lays the foundation to advance our team significantly farther and faster than ever before in our history.”

Josh Jewett, CIO, Family Dollar