Enterprise, Don’t Wait for the Microsoft Surface

Adam Bookman | July 17, 2012 | Mobile Strategy

Enterprise, Don’t Wait for the Microsoft Surface

As a follow on to Eric Carlson’s blog post a couple of weeks ago on the Impact of Microsoft Surface on your Mobile Strategy we were asked to expand on the thought for a piece in TabTimes.

In the article, we discuss 3 reasons why you should not let the announcement of the Microsoft Surface hold up the formation of your Mobile Strategy.

Here are the 3 reasons:
1) Mobile Strategy is not about the device
2) Integration with Enterprise systems will Still be necessary
3) Your competitors are not waiting

Read the article, Enterprise, Don’t Wait for the Surface in its entirety on TabTimes

Adam Bookman

Adam has been the brains behind many new product and program launches. He has advised companies on marketing strategies associated with new ideas, as well as worked with Fortune 500 companies in various capacities. Being a savvy marketer, with the ability to jump on new trends, he has helped companies make the most of new channels to reach the right audience. Previously, he has been involved in companies from a founding stage to successful exits. Adam can be reached at adam.bookman@propelics.com or on twitter at @adambookman.

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