Introducing the Mobile Research Council

Adam Bookman | December 3, 2013 | Mobile Strategy

Introducing the Mobile Research Council

Mobile is moving at a staggering pace

Mobile is moving at a staggering pace. It’s hard to keep up with such a dynamic environment. This is a challenge for all of our clients, and all companies trying to define and execute upon their mobile strategies.

For a long time we’ve been hearing from our clients the desire for good, unbiased research on the mobility landscape, market trends, and a vision for mobile in the future as the space continues to unfold.

In addition, we’ve heard the strong desire for our clients (read: pioneers in enterprise mobility), to interact with other pioneers in the space. To network, to ask questions, to learn from each other. To cut through vendor bias and hype and discuss and compare notes on mobile strategy and execution in the real world.

Our Newest Offering

We are very excited to announce the launch of the first and only enterprise mobile research, advisory services and expert community, The Mobile Research Council (MRC).

Propelics is proud to have partnered with industry mobile market research analyst Maribel Lopez of Lopez Research LLC on this market-changing initiative.

The Mobile Research Council (MRC) is a community of business and technical leaders in Fortune 1000 companies focused on one objective: driving innovation and business value with mobile software and solutions.

Mobile market research and analysis is integral to the corporate understanding of enterprise mobility as well as its effect on business. This new partnership will go a step further providing networking opportunities and services to deploy a successful enterprise mobile solution. The council members will receive easy access to Propelics proven methodology, tools and advisory along with Lopez strategic research and advisory services.

Our executive guidance helps members quickly and effectively deliver high-impact mobile experiences to employees, partners and customers.

Unlike other analyst or industry groups, the MRC has no sales angle or vendor bias. Members benefit from insider access to real world mobile experience, and gain privileged access to market intelligence and resources that would otherwise be difficult to attain.

Register for Our Introductory Webinar

We would like you to join us on Dec. 11 at 1 pm EST for our webinar where we formally launch the Mobile Research Council.

Register for the webinar

For more info on the Mobile Research Council, or to find out about our test drive for potential clients, visit the MRC website at http://www.mobileresearchcouncil.com/#what-we-do

Adam Bookman

Adam has been the brains behind many new product and program launches. He has advised companies on marketing strategies associated with new ideas, as well as worked with Fortune 500 companies in various capacities. Being a savvy marketer, with the ability to jump on new trends, he has helped companies make the most of new channels to reach the right audience. Previously, he has been involved in companies from a founding stage to successful exits. Adam can be reached at adam.bookman@propelics.com or on twitter at @adambookman.

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