Consumers and employees alike expect mobile devices to provide information at exactly the moment they need it. Today’s Internet of Things (IoT), Augmented/Virtual Reality (AR/VR) platforms, device sensors, wearables, iBeacons and personalization engines make mobile even more “context-aware” — in some cases even anticipating a user’s needs. Going forward, contextual intelligence will be the standard by which all mobile apps are judged.
Benchmarking & Direction Setting
The first step focuses on gaining a clear understanding of your business direction. We identify your organization’s goals, business drivers, and current processes. Then we review any previous (or existing) mobile innovations, evaluate current app features and perform a thorough competitive analysis.
Ideation and Conceptualization
Through creative thinking, process visualization, and storytelling we identify possible use-cases for contextual intelligence that will positively impact revenue, productivity, customer satisfaction, and other business drivers.
Ranking & Prioritization
To separate real business and customer value from hype and minutia, we prioritize all scenarios and potential projects based on projected impact on key business drivers as well as on organizational readiness, implementation complexity, and technological constraints.
In order to develop an understanding for which data assets, systems, and technologies are necessary to realize our top ideas, next we explore the following questions: Are current IT systems and processes sufficient to provide adequate support? What security risks might be introduced by the technology? What level of effort would be required to put any missing elements in place? What dependencies on other teams or groups will be necessary?
Our approach also includes a comprehensive evaluation of Augmented/Virtual Reality (AR/VR), iBeacon or wearable technology—the hardware, software, data, and networks required for the solution plus any infrastructure, planning, and deployment considerations.
Proof of Concept
As the top-ranked scenarios emerge and the functionality for use-cases becomes clear, we address UX and visualization elements to create a functional Proof of Concept app that can be instantly deployed on any number of mobile devices and which demonstrates how the new technology will behave under real-world conditions.
Planning & Budgeting
Based on the scope of work identified in previous steps, here we outline the detailed approach and the plan for implementation. This plan outlines the cost estimates, timelines, and high-level work breakdown required to take the POC to the next step and begin building the real deal.
Not one size fits all!
Every step of this methodology has been carefully crafted and includes a well-defined set of exercises. We take into account our client’s unique needs and tailor this methodology to best accommodate each specific engagement.
“Propelics played an instrumental role in bringing this tool to market. Propelics developed the app based upon a deep understanding of our business combined with their technology expertise. Express Finance is important to DLL because of what it means for our customers—added value at the point of sale and enhanced convenience of doing business with DLL through stronger e-Commerce capabilities. Propelics has been with us every step of the way to make this happen.”