KICKSTART:

MOBILE UI/UX DESIGN

Refine, update or extend your app’s UI/UX.

Your new design starts here. Quickstart your Kickstart.

You’ve got one killer app. Now it’s time to raise a family. The Mobile UI/UX Design Kickstart focuses on the crucial elements of app design and interaction. Working with our architects and designers, we’ll craft a superior user experience and bring your smartphone or tablet app back to life in as little as two weeks.

FAMILY MATTERS

Whether you’re redesigning an existing app or looking to add new devices to your portfolio, our Mobile UI/UX Design Kickstart comes in a myriad of delicious flavors.

FEATURE FOCUS

If you lack the designers to update your app’s feature-set, this Kickstart is for you. We’ll provide strategic direction to help create a focused user-experience along with a phasing roadmap for rolling out future functionality. Then we’ll deliver a killer new UI design in-keeping with your brand’s existing look and feel.

DESIGN FACELIFT

Is your company suffering with outdated or buggy apps built years ago? This Kickstart will ensure your mobile apps are up-to-date and take advantage of the latest design and interaction modalities.

CROSS-PLATFORM DESIGN

OS Systems

We provide cross-platform UI/UX redesign for companies looking to expand their app portfolio. Countless issues arise when porting designs to other platforms. Our deep experience means we always deliver an intuitive experience native to each device.

CROSS-DEVICE DESIGN

OS Systems

Despite how similar our devices seem, tablet interaction modalities are very different from those for smartphones. For this reason, we provide strategic UI/UX architecture, design and direction for clients looking to expand their portfolio and offer an intuitive experience best suited for each device.

OUR APPROACH

At the end of the Kickstart, you’ll be in a position to move forward with developing your updated or redesigned mobile applications.
Mobile UIUX
1

Benchmarking & Requirements

We start by developing a thorough understanding of the app’s critical requirements. Then we analyze the competitive landscape and explore user feedback to find innovative use-cases beyond the typical enterprise scenarios.

2

Interface & Experience Review

You’ll work together with our designers and architects to review your app’s existing functionality and discuss high-level strategies for approaching improvements and updates in accordance with the latest UI/UX guidelines and standards of practice.

3

Mockups and Storyboarding

This phase begins to address specifics of the re-envisioned UI/UX through interaction diagrams and high-level screen flows. As scenarios emerge and the functionality for use-cases becomes clear, our storyboard producers assemble wireframes and design mockup screens.

The Mobile UI/UX Design Kickstart will get your app off to a great start in a manner that provides clarity from inception to delivery. Designed to align with your intent to quickly create an app, our process has proven to save clients time in the long run.

WHAT YOU’LL GET

Upon completion of this Kickstart you’ll take away the following artifacts:

STRATEGY DECK

Our Strategy Deck covers all aspects of mobile design & architecture: company objectives, brand identity, competitive analysis, technical considerations, app functionality & interaction, distribution and future-phasing along with high-level screenshots to bring ideas to life early-on.

APP WIREFRAMES

Think of wireframes as the architectural plans for your application, necessary to define the app’s layout and logic along with key elements of user experience, such as responsiveness and animation.

USER-FLOW DIAGRAM

The User-Flow Diagram describes several user-personas and traces their app usage from launch to final task, ensuring the end-result is a logical, intuitive and fun mobile application.

DESIGN COMPS

Design Comps are your first look at the company’s new baby — static screen-by-screen images that accurately reflect final application colors and styles.

APP STYLEGUIDES

Styleguides contain detailed information on every facet of the app design, making the transition to developers much smoother when you’re ready to go ahead and build the real thing.

One thing we learned through this process is that during this time of mobile explosion, it’s very difficult to take [a] process and overlay it on mobile exactly as it is,” says Mishra. “Propelics reminded us that…careful thought must be given to the user experience and design as well as simplicity of use.”

Subodh Mishra, Divisional VP, Family Dollar

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