White Paper: The Potential of iBeacons in the Travel Industry
The rising importance of contextual intelligence increases the potential of ibeacons
Personalization. Merchandising. Loyalty. Omni-Channel. Social. These are some travel industry watch-words to be mindful of as we strive to better know and accommodate our passengers and guests. This is especially true as the fight for the traveler’s business heats-up and conversion rates become more critical. The up-sell and cross-sell of products and services are the razor’s edge on which profitability lies. Up until recently, airlines have been unprofitable, in some cases highly unprofitable. But the up-sell of ancillary products and services has helped put airlines back in the black while the cross-sell (hotel rooms, car rentals) is what currently drives profitability.
The question of how to provide the right offer at exactly the right time is more important than ever.
The advent of mobile devices has given rise to a whole new level of consumer expectation. Users now expect that any desired information or service will be instantly available—regard- less of device-type—in context, at their precise moment of need. How well contextual intelligence is integrated into the app experience will increasingly mark the difference between a good versus a great application.
This is why iBeacons are such an important development.
What You Will Learn
Download this whitepaper now to learn more about:
- The distinction of location vs. proximity
- The basics of beacon technology & 5 technical items to watch out for
- Mobile as a disruptor of the travel industry
- Valuable use cases for iBeacons in the travel industry
- Three steps to assist you in building your iBeacon strategy